BSB Group International

We are an end-to-end Growth Agency that provides custom consulting, content, and brand building services through an integrated partnership model.

Business Performance

We believe in passionate accountability for driving meaningful, measurable business results.

Community Impact

We instinctively search for higher-order opportunities that benefit those around us.

Employee Growth

We are committed to helping develop our team members, clients, and partners into leaders who succeed at work, at home, and beyond.

Work Spotlight

We are a different animal that lives outside traditional industry cages. We’ve shattered the line between consulting and creative, and reimagined the bounds of strategic partnership and shared stewardship.

Launching an International Baseball League / Baseball United

Building Kroger Health / Kroger Health

Brand Identity / Mumbai Cobras

Here, There, Everywear / Totes

Brand Identity / Arabia Wolves

Dubai-Based Professional Baseball League / Baseball United

Tour de '23 / 23andMe

Take One For Your Team / Kroger

When It Rains, You Shine / Totes

Brand Launch / Scriptcycle

View More Work

Past & Current Partners

About Our Founder

Kash Shaikh is an award-winning entrepreneur, global marketing executive, and sports business leader with more than 20 years of international experience building brands, businesses, and high-performing organizations. He currently serves as Chief Marketing Officer and Head of International at Perfect Game, where he leads the organization’s global marketing, brand strategy, and international expansion.

Previously, Kash founded and served as Chairman and CEO of Baseball United, where he launched the first professional baseball league focused on the Middle East and South Asia. Under his leadership, the organization established professional franchises, developed the region’s first professional baseball venue, secured global broadcast and commercial partnerships, launched award-winning marketing campaigns, and built a fan base that generated billions of social media impressions while reaching nearly 100 million viewers during its inaugural season.

Earlier in his career, Kash spent a decade at Procter & Gamble leading global brands including Tide, Gillette, Olay, Old Spice, and Ariel before helping build GoPro’s marketing and social organization during its rapid pre-IPO growth. He is also the founder and CEO of BSB Group International and BSB Sports, which have partnered with Fortune 500 companies, professional sports organizations, and emerging brands around the world.

His work has earned honors including Ernst & Young Entrepreneur of the Year, Business Courier CEO of the Year, Brandweek Marketer of the Year, and recognition from Inc. 5000, Entrepreneur 360, AVA Digital Awards, MUSE Creative Awards, and Hashtag Sports Awards. He is also an internationally recognized speaker whose leadership content has been viewed by millions worldwide.

Our Principles

We believe greatness is the bar. We define it, we plan for it, and we measure it. And then, as soon as it comes within reach, we push the bar higher.

The clock is ticking but we are not charging you by the hour. Once we’re in, we’re in. When we commit to something, we give everything. We believe in doing whatever is necessary - with no ego and no apprehension - to make it happen.

Our simplest but most powerful belief creates the foundation of our most important principle - we are truly all in this together, within our company, with our clients, and across our communities. We approach everything team-first, and we cherish the opportunity to build things that matter with, and for, people we care about.

Partnering with BSB Group is the single best leadership decision I have made. The work that Kash and his team have done, coupled with their sense of urgency, has driven meaningful results for our business. BSB has helped us tell our story to the world, and by doing so, they have put us in a strong position to rise above the competition and achieve our growth goals.

Colleen Lindholz | President, Kroger Health
BSB is the best in the business. We shared our product idea, prototype, and goals with them, and they build an end-to-end strategy and plan that enabled us to go to market quickly and effectively. Beginning with the brand ethos and identity, all the way through to the details of the execution and consumer experience, Kash and the BSB team had their fingerprints over everything. Their work helped us overdeliver our product sales during our launch campaign.

Shawn Rao | Founder & CEO, Halo
We have so enjoyed our partnership with the BSB team. The work is outstanding and their passion is contagious. They delivered an incredible campaign with amazing content and polished execution, all done on very fast timing. Their approach drove the business and inspired our team to think bigger. They are truly a “one stop shop” that covers the fundamentals of a creative agency, the insights of a PR shop, and the business understanding of a consulting firm. BSB has a unique ability to deliver this type of strategic creativity that is a huge need for so many companies, including ours.

Kevin Crociata | SVP and General Manager, Totes Isotoner
The commitment and total engagement of the entire BSB team has been a real asset to our fundraising campaign. We appreciate their insight into the goals of potential donors from a community and marketing point of view. Their creativity, strategic thinking and full service capacity to communicate the benefits of the CROWN trail network helps us build awareness and sustain enthusiasm. We feel like BSB are our partners, not service providers.

Rick Greiwe | Vice Chair, CROWN Cincinnati
The BSB team played a vital role in creating amazing experiences for our sponsors, donors, and community. Their dedication and energy are unmatched. They are professional in their approach and flawless with their execution.

Missy Ford | Executive Director, American Heart Association
I’m proud of all the work that Kash and the BSB team has done over the years. Their work has always been meaningful, purpose-driven, and uplifting, which helps to build businesses and - more importantly - build relationships and communities.

Jerry Porter | Vice-President, Procter & Gamble

We help grow businesses and brands around the world.

We help grow businesses and brands around the world.

BSB Group International

We are an end-to-end Growth Agency that provides custom consulting, content, and brand building services through an integrated partnership model.

Business Performance

We believe in passionate accountability for driving meaningful, measurable business results.

Community Impact

We instinctively search for higher-order opportunities that benefit those around us.

Employee Growth

We are committed to helping develop our team members, clients, and partners into leaders who succeed at work, at home, and beyond.

Work Spotlight

We are a different animal that lives outside traditional industry cages. We’ve shattered the line between consulting and creative, and reimagined the bounds of strategic partnership and shared stewardship.

Launching an International Baseball League / Baseball United

Building Kroger Health / Kroger Health

Brand Identity / Mumbai Cobras

Here, There, Everywear / Totes

Brand Identity / Arabia Wolves

Dubai-Based Professional Baseball League / Baseball United

Tour de '23 / 23andMe

Take One For Your Team / Kroger

When It Rains, You Shine / Totes

Brand Launch / Scriptcycle

View More Work

Past & Current Partners

About Our Founder

Our Principles

We believe greatness is the bar. We define it, we plan for it, and we measure it. And then, as soon as it comes within reach, we push the bar higher.

The clock is ticking but we are not charging you by the hour. Once we’re in, we’re in. When we commit to something, we give everything. We believe in doing whatever is necessary - with no ego and no apprehension - to make it happen.

Colleen Lindholz | President, Kroger Health

Shawn Rao | Founder & CEO, Halo

Kevin Crociata | SVP and General Manager, Totes Isotoner

Rick Greiwe | Vice Chair, CROWN Cincinnati

The BSB team played a vital role in creating amazing experiences for our sponsors, donors, and community. Their dedication and energy are unmatched. They are professional in their approach and flawless with their execution.

Missy Ford | Executive Director, American Heart Association

I’m proud of all the work that Kash and the BSB team has done over the years. Their work has always been meaningful, purpose-driven, and uplifting, which helps to build businesses and - more importantly - build relationships and communities.

Jerry Porter | Vice-President, Procter & Gamble