Reviving a Legacy Brand
Consulting | Creative | Content
Totes, a 100+ year-old brand steeped in history and heritage, needed to better engage their Value-Minded Millennial consumer across a variety of touchpoints - DTC, Amazon, and in-store. Our challenge was to reconstruct the Totes brand from the ground up, shifting to a more emotional (vs. functional) connection with consumers, enabling the brand to stand out and speak to our audience in a more lasting, meaningful way.
Create a new Brand Identity that will drive greater awareness, trial, and loyalty among Value-Minded Millennial consumers.