01
Growth
Challenge
As one of the four founding franchises of Baseball United — the first professional baseball league in the Middle East and South Asia — our team was tasked with building the Mumbai Cobras brand from scratch, translating the energy, complexity, and cultural influence of India’s largest city into a cohesive, globally relevant identity.
02
Objective
Build the Mumbai Cobras brand.
- Translate Mumbai’s cultural intensity and global influence into a bold, ownable franchise identity
- Drive early awareness and affinity in a market with no established baseball tradition
- Design a brand platform capable of expanding across markets, audiences, and commercial touchpoints
In the heart of Mumbai, where the rhythm of the city pulses through the veins of its people, lies a spirit of determination and resilience that is unmatched. This spirit is embodied by the cobra, a creature revered for its strength, agility, and resolve. The cobra and Mumbai are one and the same, each possessing a raw, unbridled energy that cannot be tamed. They are a perfect match, a reflection of the city’s unrelenting spirit and the cobra’s unwavering tenacity.
