Consulting | Content | Creative | Digital | Media | Social
COVID-19 brought traditional retail to an abrupt halt, disrupting the ability of brands like Totes to distribute their product and sustain their sales growth. Our challenge was to drive meaningful growth for Totes via their online, direct-to-consumer platform by reframing their product benefits in light of the emerging pandemic.
Drive increased digital sales (+YOY%) on the Totes direct to consumer platform.
- Elevate product marketing to a purpose-driven platform.
- Reposition brand equity of ‘protection’ to focus on pandemic-driven pain points.
- Develop technical product story around antimicrobial properties of key product lines to drive clear and relevant point of difference.