NCAA NIL Campaign
Consulting | Sports Marketing | Content | Creative | Social
Despite many early-on successes in building the TIDL brand - namely a marquee partnership with Connor McGregor - new approaches were necessary to continue driving growth. Focus areas included better articulation of the key product benefit - pain relief - and a broader product positioning that would enable TIDL to reach the “everyday active consumer” struggling with pain. In addition, dedicated marketing activations to support expanding retail distribution were identified as a top priority.
Drive retail sales and digital engagement while building TIDL’s brand equity.