App Launch Campaign
Consulting | Content | Creative | Digital | Events | Experiential | Influencer | Media | PR | Social
As part of the company’s larger ‘Food as Medicine’ strategic initiative, The Kroger Company built and piloted a new health and wellness app, OptUP. By leveraging customers food purchasing data, this new technology generated a nutrition score that guided them towards healthier products. Our team led the brand creation, creative, and omni-channel marketing during its launch year.
Drive downloads of the OptUP app.
- Build the OptUP brand.
- Win with high-quality content.
- Leverage influencers, associates, and loyal customers to drive awareness.