NCAA NIL Campaign
Consulting | Sports Marketing | Content | Creative | Social
Growth Challenge
As the number of direct competitors on UC campus increase, Martino’s on Vine identified a need to connect to the UC Community - students, faculty and fans - to engage new + returning Martino’s customers.
Objective
Partner with local college athletes to drive awareness and trial of Martino’s On Vine.
“Partnering with this amazing group of UC college athletes was tremendous for our business. We increased brand awareness and brought in new customers, all thanks to the incredible content shared across the athletes’ social channels.” Marty Angiulli, Owner Martino’s on Vine
Campaign Ethos
The Family. The Crew. The Mob. For hundreds of years, these terms have symbolized a shared code of conduct and a clear commitment to loyalty. A tight-knit group that has your back, celebrates your successes, and welcomes you home - all with a hearty handshake and a heaping plate of pasta.
For four generations, Martino’s on Vine has been serving authentic Italian food to its family, friends, and neighbors, building strong and lasting ties within the University of Cincinnati community. Their door is always open for a quick slice, a score update, and a listening ear. The roots run deep - and the flavors tell the story.
Welcome to the family.
500K+
Impressions Generated
