COVID-19 Relief Program
Business Development | Consulting | Content | Creative | Digital | Events | Media | PR | Sales | Social | Sports Marketing
Within 30 days of the pandemic hitting the U.S., the Kroger Health team was fully pivoting the organization to offer clinical services – including testing and treatment – that would help American’s combat the virus. Our team partnered with Kroger Health leaders on a comprehensive plan that included gaining FDA Authorization for at-home collection and testing, in clinic testing (PCR, Antigen, and Antibody), and B2B selling and testing. In addition, our team played a key role in helping to mobilize hundreds of drive-thru testing sites nationwide, resulting in more than a quarter of a million tests during the heart of the pandemic. Lastly, we created the holistic marketing campaign to drive awareness and conversion of COVID-19 vaccinations administered by Kroger Health pharmacists and nurse practitioners, including partnerships with elite professional athletes and a national TV commercial/campaign.
Reposition the Kroger Health business and brand during the pandemic in order to drive awareness, consideration, and conversion of Kroger’s pharmacy and clinical services.