Sustainability Campaign
Consulting | Creative | Content | Social | Digital | Media | Influencer
Growth Challenge
After years of investing in eco-friendly innovation, Isotoner had the opportunity to reposition their brand and appeal to a younger consumer target by using sustainability as a core messaging platform. With bold creative and paid social targeting, we launched a full-funnel approach to reaching - and retaining - eco-conscious Millennial shoppers.
Objective
Drive awareness and trial of Isotoner.
- Focus on younger consumer target.
- Introduce new brand positioning.
- Drive product PODs.
![Slippers made with algae](/images/iso_algae.jpg)
![Isotoner](/images/iso_tile1.jpg)
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![Isotoner](/images/iso_tile3.jpg)
4.5 Million
Eco-conscious Millennial consumers were reached during the campaign.
![Isotoner](/images/iso_tile4.jpg)
Product Innovations
Our creative challenge was to transform key technical product innovations into social and digital assets that would connect with our Millennial consumer.
Clean Water: Harmful algae is removed from water systems and transformed into a rubber-like material, which replaces a portion of the plastic used in slipper soles.
Recycled Fabrics: With fabrics woven from 100% post-consumer recycled materials, each pair of gloves or slippers saves approximately one water bottle from a landfill.
PFC-Free Technologies: PFC, a water repellent, can leach into the environment and remain in glaciers and streams for years. Isotoner has removed this dangerous chemical from its formulations.
![Isotoner Billboard](/images/iso_billboard.jpg)
![Isotoner Reels](/images/iso_phones.png)
163% Increase
In Instagram followers as a result of influencer activations and targeted social giveaways.
![Isotoner](/images/iso_tile5.jpg)
![Isotoner](/images/iso_tile6.jpg)
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![Isotoner](/images/iso_tile8.jpg)
![Isotoner](/images/iso_tile9.jpg)