Beauty + Wellness
Consulting | Content | Creative | Digital | Social
Growth Challenge
Dr. Teal's, best known for its bright blue bags of Epsom salts, is a legacy brand and major player in the personal care space. While Dr. Teal's had achieved widespread distribution with the largest retailers in the country, our challenge was to drive incremental growth by engaging new target customers and inspiring existing ones.
Objective
Grow market share of the Dr. Teal’s brand.
- Differentiate vs core competition.
- Elevate the brand to reach incremental prime prospects.
- Initiate DTC channel.
Bathe Like a Roman
Baths were born in nature, blending salt from the earth and water from the clouds. Across all civilizations and cultures, the commonality of simple respite, refuge and rejuvenation has been the bath. From Mayan Empires to Ming Dynasties, baths have naturally flowed from habitat, to haven, to Healer.
Brand Ethos
In a nonstop world of constant disruption, “chaos” does not often come in the form of calamity. Pain does not typically come from broken bones. Hurt does not limit itself to traceable abrasions, and wounds are most definitely much more than skin deep. The restoration we all need stems from the realities we all face. Tough days, uncertain hours, and unsure moments in which we all seek silent refuge and simple relief.
Wellness - of body, mind, and soul - can be found in our safest places and most secure sanctuaries: soaking under a familiar faucet; falling into forgiving hands; sinking into sympathetic sheets. It’s those small gifts and those simple luxuries that each of us turn to when we need to end and mend our days.
That is why we reset.
That is when we recover.
That is how we heal.
According to Nielsen, the 'Bath Additives' category has grown
40%
since 2018, mainly due to increases in therapeutic claims.
