Dr. Teals, best known for its bright blue bags of Epsom salts, is a legacy brand and major player in the personal care space. While Dr. Teals had achieved widespread distribution with the largest retailers in the country, our challenge was to drive incremental growth by engaging new target customers and inspiring existing ones.
Grow market share of the Dr. Teal’s brand.
In a nonstop world of constant disruption, “chaos” does not often come in the form of calamity. Pain does not typically come from broken bones. Hurt does not limit itself to traceable abrasions, and wounds are most definitely much more than skin deep. The restoration we all need stems from the realities we all face. Tough days, uncertain hours, and unsure moments in which we all seek silent refuge and simple relief.
Wellness - of body, mind, and soul - can be found in our safest places and most secure sanctuaries: soaking under a familiar faucet; falling into forgiving hands; sinking into sympathetic sheets. It’s those small gifts and those simple luxuries that each of us turn to when we need to end and mend our days.
That is why we reset.
That is when we recover.
That is how we heal.