Health + Technology
Consulting | Content | Creative | PR
Baze was a personalized supplement company that provided supplement-based nutrient recommendations based on the results of an at-home blood test. In a saturated supplement market where promises of individualized regimens had become commonplace, our challenge was to uncover opportunities for healthy, sustainable growth for this series A-funded startup with an acquisition-focused exit strategy.
Grow number of active users.
- Crystalize brand equity and messaging to standout vs competition.
- Expand channel strategy to include B2B and white label selling.
- Build CRM platform to help convert blood test users (one-time fee) to supplement subscribers (monthly fee).