Brand Creation + Launch
Consulting | Creative | Content | Social | Digital | PR | Business Development
In a $37 million transaction which closed in the spring of 2022, developers from Texas purchased the nearly-empty Tri-County Mall with a goal to complete a $1.3 billion redevelopment of the property. A project of this size and scope required many fundamental assets, including a new brand that would leverage the history and heritage of the former mall’s Springdale, Ohio home, while also carving a distinctly different path forward.
Build the business and brand associated with the redevelopment of Tri-County Mall.