Consulting | Creative | Content | Social | Influencer
While 23andMe is best known for genetic ancestry exploration, their complete product offers over 100 DNA-based insights into health risks, traits, and carrier status. To drive growth, the brand needed to reposition itself as a trusted partner in health, not only ancestry. In the year of ’23, we saw an ownable opportunity to bring people together by uniquely championing health and diversity.
Drive awareness, trial and advocacy of 23andMe.
- Elevate healthcare messaging, research, and repositioning.
- Integrate product benefits, attributes, and points of difference.
- Galvanize community via authentic customer stories and experiences.