Culture is everything at BSB. Team-first, all-in, and high-bar. It’s aspirational. But it’s not for everyone. AJ Kool, a new hire from Butler University, is learning this firsthand as he dives into work as part of the BSB Sports team. AJ navigates the day to day of company building while trying to learn and absorb from his chances and his mistakes. The company believes in him, but he’s got to prove what he can do. He’s a rookie.